TIPS TO ENSURE YOUR E-MAIL MARKETING GETS OPENED

Whenever you send an e-mail to a potential customer or distributor, the first hurdle that you will come across is - Will they actual open it! One of the main factors that you must focus on when e-mail marketing is the subject line. This is the very first thing your precipitant will read and from there they will make the decision to either open the e-mail and read it, or sent it straight to their Trash bin! This isn’t new news but still it’s something that email marketers shouldn’t ignore. When it comes to internet marketing the words you use, the font, where they are on the page, and other details can make an enormous difference. Here are some quick tips to ensure you see better open and click rates for the email you send:

PERSONALISE THE SUBJECT LINE WITH THE RECIPIENT'S NAME

It turns out one of the most important factors when it comes to email is to personalize the subject line. If you can , use the person’s name you’re sending the email to in the subject line and you’ll get better open rates, according to a Mailer Mailer study. That’s because people look at the subject line quickly and decide if they’ll read or delete your message. Here’s an example of a personalized subject line: James, here’s a recommended business opportunity that I think you’ll be interested in.

Note that not only have the open rates gone up when this principle is applied, but the click rate went up significantly. That means people clicked a link in the e-mail marketing, which means you have their attention. This is because people will see your e-mail as a personal message to them and not some mass advertising campaign sent out to hundreds of other people. They’ll trust it more and be more inclined to click on any links you have added to the e-mail

Do Not Be vague in the subject line—be specific and clear about the offer or opportunity you are offering them.

“A December 2006 study by the E-Mail Sender and Provider Coalition and Ipsos confirmed how crucial ‘from’ and ’subject’ lines are. About seven in 10 Internet users said they judged these lines when deciding whether to report an e-mail as spam.” Also noted is that while open rates continue to drop since 2004, click rates are holding more steady.

Are there more secret technique to get people to open your email marketing compaigns? Yes, kind of. Common sense is one of the main secrets!

DESCRIPTIVE - TELL, DO NOT SELL!

What is the subject of your email marketing? If your e-mail is a newsletter, use the name and issue in your subject line, every time. Not forgetting to add their name if you are lucky enough to know it. If you are doing a special promotion, tell your readers. If it is a "dedicated" e-mail from a sponsor, let them know that in the subject line by using your name too. The difference between open rates for subject lines that "tell" versus those that sell can be huge. Research indicates, open rates of 60% to 87% for the "boring" informative subject lines versus 1% to 14% for the "breathy" sales-y subject lines.

SEPERATE OPT-INS FOR COMMERCIAL E-MAILS.

If you send or plan to send promotional emails in addition to a regular newsletter, give people the choice to receive them with a separate opt-in. Explain that this is how you can afford to offer your regular newsletter without subscription fees. Then, if people have opted to receive "special offers and promotions," tailor your subject lines accordingly -- "John here’s your 10% Off E-Coupon." But, if they've signed up to receive a newsletter only, respect that. Tell them what's inside and patiently build a relationship.

FROM: AND SUBJECT: SYNERGY OF E-MAIL MARKETING

Make your From: and subject lines work together to maximize those precious 45-60 spaces you have in a subject line. Your contacts have opted to receive e-mail from a specific person or company with a name that should be recognizable. Use it. The power of name recognition makes a significant difference in your open rates. That can either me your personal name or your company name, as long as you have built up a relationship with your recipient.

SPAMMY SUBJECT LINES ARE A NIGHMARE FOR E-MAIL MARKETING

Avoid spam traps and filters by limiting the use of all capital letters, eschewing exclamation marks, and watching what words you use. To be safe, run your e-mail through a spam checking filter before sending it out. Many e-mail service providers have such a program built-in. Otherwise, try sending it to yourself and see if your e-mal account classes it as ‘Spam’.

TESTING. TEST YOUR SUBJECT LINES.

No matter how small or large your list is, test at least a couple different subject lines 48 hours before your full broadcast goes out. Try it out on trusted friends or co-workers, otherwise use a random small sampling of your list. For example, test with 1% of your list -- 100 out of 10,000. Even if you have a standard subject line for your newsletter, it's a good idea to test a new twist every six months or so. Better yet, enlist your readers in voting for the new "title" for your newsletter subject line.

BENEFITS.

Ideally, you'll include a benefit in your subject line. If at all possible, make your subject line intriguing. For example, "Discover proven strategies for greater open rates." Even though you are e-mail marketing a product/service or opportunity, you still need to offer an instant benefit to the reader to get them to take note.

EXPECTATIONS.

Set expectations during the opt-in for what readers will find in your regular content and style. Then honour that by providing value to your readers in every email. When you provide consistent quality and value to your readers, they'll spot your From: and Subject: lines and open your email right away to see what surprises await them within.

I hope that these tips on e-mail marketing will help you to get the best results you possibly can from any e-mails that you decide to sent out, to help you grow your business from home. There is no point putting together some great content in the main part of your e-mail if the reader never even gets that far down the page due to your subject line letting you down.

If you would like to take a look at the business opportunity that is available from the company I work with and have myself as your personal sponsor and helper,in all other areas, as well as e-mail marketing, please take a look at the pages of this website.